E-Commerce Growth & Website Developer/Design Lead Job at Farmer Jon's Popcorn, Rochester, NY

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  • Farmer Jon's Popcorn
  • Rochester, NY

Job Description

Job Description

Job Description

About Us

 

We’re a growing food brand building something real—not a bloated corporate team.

 

We’re a small, scrappy group (4 people) that moves fast, figures things out, and wears multiple hats. We don’t have layers of approval, and we don’t babysit.

 

We’re expanding across:

  • Our direct-to-consumer website
  • Amazon
  • Walmart Marketplace
  • TikTok Shop

 

We need someone who can help us build and scale all of it .

 

The Role

 

We’re looking for someone who can take ownership of our digital presence and help us build high-converting e-commerce experiences across multiple channels.

 

This is NOT a narrow role.

 

You’ll be expected to:

  • Build and improve our website (likely Shopify or similar)
  • Create and optimize product pages that actually convert
  • Help develop and execute SEO strategy
  • Support or build out Amazon, Walmart, and TikTok Shop listings
  • Create or direct product page graphics and content
  • Figure things out when you don’t know something

 

- You won’t be handed a perfect playbook.
- You’ll help build it.

 

What You’ll Be Doing

 

  • Website design and build a high-converting e-commerce website
  • Improve UX, layout, and product page structure
  • Implement best practices for conversion (bundles, upsells, etc.)

 

- SEO

  • Conduct keyword research
  • Optimize site structure and product pages
  • Help build a content strategy (not fluff blogs—real intent-driven pages)

 

- Marketplaces

  • Assist in launching and optimizing listings on:
  • Amazon
  • Walmart
  • TikTok Shop
  • Adapt content and visuals per platform

 

- Creative / Content

  • Create or guide creation of:
  • Product page graphics
  • Infographics
  • Homepage banners
  • Ensure brand consistency across all platforms

 

- Problem Solving

  • Research and implement solutions independently
  • Learn new platforms/tools quickly
  • Make decisions without needing constant direction

 

What We’re Looking For

 

We care less about titles and more about how you think and work.

 

You might be a fit if you:

  • Have experience with ecommerce (Shopify, Webflow, etc.)
  • Understand what makes a product page convert
  • Have working knowledge of SEO (not just buzzwords)
  • Have a decent eye for design (you don’t need to be a world-class designer)
  • Are comfortable figuring things out without a step-by-step guide
  • Move fast and don’t get stuck overthinking
  • Take ownership instead of waiting for instructions

 

- Bonus (Not Required, But Valuable):

  • Experience with Amazon listings or A+ content
  • Experience with food / CPG brands
  • Basic understanding of paid ads (Amazon or social)
  • Experience working in small teams or startups

 

- Not a Fit If You:

  • Need constant direction or detailed SOPs
  • Only want to do one specific function (just design, just SEO, etc.)
  • Get stuck when something is unfamiliar
  • Prefer slow, corporate environments

 

What You’ll Get

  • Real ownership (not busy work)
  • Direct impact on growth
  • Fast decision-making (no red tape)
  • Opportunity to build something from the ground up

 

Please Note:

 

This is not a remote position or work-from-home. You must be present at the facility.

Expect 40 hours a week - Monday-Friday: 7:30a-4:00p (1/2 hour lunch)

 

Benefits:

 

  • Health insurance
  • Paid time off

 

Work Location: In person

Job Tags

Monday to Friday

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