Job Description

Additional Considerations (if any):

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Digital Marketing Coordinator

Department: Information Technology

FLSA: Exempt

General Function

The Digital Marketing Coordinator owns Hy-Vee’s mobile and digital messaging campaigns end-to-end—from planning and execution through performance analysis and optimization. This role sits at the intersection of campaign operations and strategy, ensuring every customer touchpoint is timely,relevant, and effective.

This person is a self-starter who takes initiative and drives work forward independently. They are comfortable owning projects from start to finish, making informed decisions, and proactively identifying what comes next. Success in this role requires both precision in execution and a strong sense of curiosity to continuously test, learn, and improve performance.

Core Competencies

• Partnerships

• Growth mindset

• Results oriented

• Customer focused

• Professionalism

Reporting Relations

Accountable and Reports to: Digital Marketing Manager

Positions that Report to you: None

Primary Duties and Responsibilities

• Own end-to-end execution of corporate and local mobile messaging campaigns across SMS,push, in-app messaging, and digital display—from planning through deployment and postcampaignanalysis

• Manage the customer communication calendar, proactively prioritizing and adjusting to ensurealignment with broader marketing strategy

• Take full ownership of campaigns and projects, driving them forward independently whilekeeping stakeholders informed and aligned

• Partner with marketing, creative, and copy teams to shape messaging that is accurate, on-brand,and optimized for the customer experience

• Lead QA and deployment processes with a high level of accuracy and accountability

• Build and maintain weekly and monthly performance reporting across mobile messagingchannels

• Analyze campaign performance and translate results into clear insights, recommendations, andnext steps

• Design and execute A/B experiments, using results to inform future campaigns and overallcommunication strategy

• Develop and refine audience segmentation strategies to deliver more relevant, targetedcommunications

• Partner with data teams to define, build, and automate scalable audience frameworks

• Ensure compliance with customer communication preferences, including SMS opt-in/opt-outmanagement

• Proactively identify opportunities to improve campaign performance, efficiency, and customerexperience

• Contribute to broader communication strategy across channels based on performance insightsand test learnings

• Act as a subject matter resource for mobile messaging and digital communication best practices

• Foster strong relationships with external vendors of software utilized

• Manage digital display channel execution, including in-store monitors, and serve as a key pointof contact for requests and troubleshooting

• Maintain and evolve internal workflows, documentation, and SOPs to improve consistency andreduce errors

• Perform other job-related duties and special projects as required.

Secondary Duties and Responsibilities

• Performs other job-related duties and special projects as required.

• Participates in company and team meetings.

Knowledge, Skills, Abilities and Worker Characteristics

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.

• Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner. Good verbal and written communication skills.

• Ability to identify problems, develop and execute solutions.

• Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.

• Proven ability to manage projects end-to-end, from planning through execution and optimization

• Strong attention to detail with a high standard for accuracy

• Comfortable analyzing performance data and translating it into actionable insights

• Comfortable working independently with minimum supervision and self-motivation

• Ability to juggle multiple projects with ease and love variety in your work.

Education and Experience

• Bachelor's degree in marketing, advertising, communications, or related area, or equivalent workexperience preferred. At least three years of similar or related work experience is preferred.

• Experience with audience segmentation, CDPs, or CRM platforms is a plus

• Experience with mobile messaging platforms (ex: Airship) is a plus

• Experience with content management is a plus

• Retail experience is a plus

Physical Requirements

• Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions

The duties for this position are normally conducted in an office environment. There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used to Perform Job

Standard office equipment including telephone, 10-key calculator, copier, fax, PC/Mac with word processing and spreadsheet software.

Contacts

Has daily contact with stores, suppliers/vendors, and the general public.

Confidentiality

Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.

Are you ready to smile, apply today.

Employment is contingent upon the successful completion of a pre employment drug screen.

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