Job Description
Overview A leading international law firm is seeking a Digital Marketing Coordinator to join its Marketing Department. This role is integral to maintaining the accuracy, quality, and brand alignment of the firm's public website and intranet. Reporting to the Senior Digital Marketing Manager, the Digital Marketing Coordinator collaborates closely with marketing colleagues across practices and offices and gains broad exposure to the firm's digital strategy and initiatives. The position also serves as a backup proofreader to ensure consistency and professionalism across firm communications.
Key Responsibilities - Serve as the primary point of contact for website updates and content requests, including attorney biographies, headshots, practice and industry descriptions, events, and recognitions.
- Support email marketing campaigns, including drafting content, coordinating deployment, and preparing performance reports.
- Maintain editorial tone, brand standards, and overall content quality across the firm's website and intranet.
- Track, schedule, and manage website requests using project management tools (e.g., Wrike).
- Prepare website and blog performance reports using Google Analytics and other digital reporting tools.
- Support website accessibility reviews to ensure compliance with current standards.
- Contribute to broader digital marketing initiatives and special projects as assigned.
- Provide editorial support, including proofreading and posting advisories, newsletters, and blog content.
- Oversee ticket management and assist with testing website updates and new digital features.
Qualifications - Associate degree or equivalent experience required.
- Minimum of two years of office experience; prior experience in a law firm or professional services environment preferred.
- Experience with email marketing platforms (e.g., Vuture).
- Working knowledge of HTML and familiarity with content management systems such as Sitecore.
- Basic understanding of SEO, SEM, GEO, digital content distribution, web analytics, and digital marketing best practices.
- Experience with project management tools, preferably Wrike.
- Strong proofreading, analytical, and problem-solving skills.
- Exceptional attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Windows and Microsoft Office applications (Word, Excel, PowerPoint, Teams, Outlook).
- Professionalism, reliability, discretion, and the ability to maintain confidentiality.
- Strong organizational skills and ability to collaborate effectively across teams.
- Flexibility to work additional hours as needed.
The anticipated base salary range for this position is $59,280 - $69,000, depending on qualifications, experience, education, and geographic considerations.
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